focus is a defined segment of a larger market. Think of it like this: the overall market might be "clothing," but a specialty within that could be "sustainable activewear for plus-size women" or "vintage band t-shirts." Finding a specialty allows yo
focus is a defined segment of a larger market. Think of it like this: the overall market might be "clothing," but a specialty within that could be "sustainable activewear for plus-size women" or "vintage band t-shirts." Finding a specialty allows yo
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