FOCUS IS A DEFINED SEGMENT OF A LARGER MARKET. THINK OF IT LIKE THIS: THE OVERALL MARKET MIGHT BE "CLOTHING," BUT A SPECIALTY WITHIN THAT COULD BE "SUSTAINABLE ACTIVEWEAR FOR PLUS-SIZE WOMEN" OR "VINTAGE BAND T-SHIRTS." FINDING A SPECIALTY ALLOWS YO

focus is a defined segment of a larger market. Think of it like this: the overall market might be "clothing," but a specialty within that could be "sustainable activewear for plus-size women" or "vintage band t-shirts." Finding a specialty allows yo

focus is a defined segment of a larger market. Think of it like this: the overall market might be "clothing," but a specialty within that could be "sustainable activewear for plus-size women" or "vintage band t-shirts." Finding a specialty allows yo

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